Ajit Ghuman

Ajit Ghuman

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran and has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue and win.
Value-Based Pricing Metrics – The Silver Bullet For Pricing Success
pricing

Value-Based Pricing Metrics – The Silver Bullet For Pricing Success

A cardinal consideration [http://gartner.com/en/information-technology/insights/business-value-of-it] when assessing value is that it needs to be measured by business outcomes, and impact to the mission or consumer. This BCG report [https://www.bcg.com/publications/2017/corporate-development-value-creation-strategy-capturing-more-value-new-technology-growth-models] speaks of the need to build a ‘value bridge’ that
2 min read
The 3 Key Phases For A Pricing Revamp: How The Best Do It

The 3 Key Phases For A Pricing Revamp: How The Best Do It

The long term success of any SaaS company is aligned with its pricing [https://www.businesswire.com/news/home/20190206005510/en/Competitive-Pricing-Engagement-to-Monitor-Competitors-Pricing-Strategies-and-Maximize-Profits-for-a-Retail-Company---A-New-Report-by-Infiniti-Research] and revenue generated. Pricing influences the purchasing decisions of customers [https://www.forbes.com/sites/rebeccasadwick/2021/01/14/how-to-prioritize-features-that-get-customers-to-buy-understanding-what-influences-
2 min read
How To Evolve Pricing Plans In A Large Segmented Market

How To Evolve Pricing Plans In A Large Segmented Market

In 2020, Gartner [https://www.gartner.com/en/newsroom/press-releases/2021-04-07-gartner-forecasts-worldwide-it-spending-to-reach-4-trillion-in-2021] noted that, of the worldwide annual IT spending of $4 trillion, SaaS represented a growing portion of spending. This was expected to account for $105 billion in total revenues [https://www.gartner.com/en/newsroom/press-releases/2020-07-23-gartner-forecasts-worldwide-public-cloud-revenue-to-grow-6point3-percent-in-2020] , and is
2 min read
If you feel like you are leaving money on the table? You probably are.

If you feel like you are leaving money on the table? You probably are.

Pricing is probably the most important lever to influence and impact profitability. A McKinsey study [https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/understanding-your-options-proven-pricing-strategies-and-how-they-work] reveals that effective pricing strategies and tactics can deliver a 2 to 7 percent increase in return on sales. If your prevalent concerns are around churn, and
2 min read