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Transitioning from Perpetual Licensing to Subscription Pricing 
– How Rubrik Did It
perpetual licensing

Transitioning from Perpetual Licensing to Subscription Pricing – How Rubrik Did It

The subscription economy is fast becoming the order of the day, and the transition away from legacy models has been in motion for a while. Gartner [https://www.gartner.com/smarterwithgartner/moving-to-a-software-subscription-model] predicted that by 2020, all new entrants and 80% of historical vendors will offer subscription-based business models. For
Nov 21, 2021 4 min read
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