A cardinal consideration [http://gartner.com/en/information-technology/insights/business-value-of-it] when assessing value is that it needs to be measured by business outcomes, and impact to the mission or consumer. This BCG report [https://www.bcg.com/publications/2017/corporate-development-value-creation-strategy-capturing-more-value-new-technology-growth-models] speaks of the need to build a ‘value bridge’ that